Shree Events Pvt. Ltd., a Mumbai-based event management company, had been in the industry for over a decade. Known for its exceptional service in organizing corporate events, weddings, and exhibitions, Shree Events had built a loyal clientele. However, with the increasing demand for seamless and technologically advanced event management solutions, the company faced significant challenges. Traditional methods of event planning were becoming obsolete, and clients expected more integrated and efficient solutions. It was at this juncture that Shree Events decided to adopt Zoho Backstage, a comprehensive event management platform, to revolutionize their operations.
Challenges Before Zoho Backstage
Before implementing Zoho Backstage, Shree Events encountered several issues:
1. Fragmented Tools: The team used multiple tools for different aspects of event management, such as website building, ticketing, marketing, and analytics. This fragmentation led to inefficiencies and communication gaps.
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2. Time-Consuming Processes: Manual processes for ticketing, lead retrieval, and sponsorship management were time-consuming and prone to errors.
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3. Inconsistent Marketing Efforts: Without a unified platform, the marketing efforts were inconsistent, leading to lower engagement and attendance at events.
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4. Lack of Real-Time Data: The absence of real-time analytics made it difficult to measure the impact of events and make data-driven decisions.
Which feature do you find most crucial for event management?
Ticketing
Attendee Engagement
Analytics and Reporting
Custom Branding
Implementation of Zoho Backstage
Recognizing the need for a robust solution, Shree Events chose Zoho Backstage for its comprehensive features tailored for event management. The implementation process was smooth, with the Zoho team providing extensive support and training to Shree Eventsโ staff.
Key Features Utilized
1. Event Website Builder: Zoho Backstage's website builder enabled Shree Events to create professional and customized event websites quickly. This feature allowed them to provide detailed event information, schedules, speaker profiles, and more, enhancing the attendee experience.
2. Event Ticketing: The platformโs integrated ticketing system streamlined the entire process. Shree Events could now manage ticket sales, registrations, and payments effortlessly. The customizable ticketing options helped in catering to different types of events, from large conferences to intimate workshops.
3. Event Marketing: Zoho Backstage offered powerful marketing tools that enabled Shree Events to promote their events effectively. The platformโs email marketing capabilities, coupled with social media integration, ensured a wider reach and higher engagement.
4. Exhibition Management: Managing exhibitions became more efficient with Zoho Backstage. The platform allowed for easy allocation of booths, tracking of exhibitors, and management of floor plans, ensuring a smooth experience for both exhibitors and attendees.
5. Event Sponsorship Management: Sponsorship management was significantly improved. Shree Events could now track sponsorships, manage contracts, and ensure timely communication with sponsors, enhancing their relationships and securing more sponsorship deals.
6. Event App: The customizable event app provided attendees with real-time updates, personalized schedules, and networking opportunities. This feature greatly enhanced attendee engagement and satisfaction.
7. Event Lead Retrieval: Zoho Backstageโs lead retrieval tools enabled exhibitors to capture and follow up on leads efficiently. This not only improved the ROI for exhibitors but also increased the value proposition of Shree Events' services.
8. Event Analytics: The robust analytics provided by Zoho Backstage allowed Shree Events to measure the impact of their events comprehensively. They could track attendance, engagement levels, and other key metrics, facilitating data-driven decision-making and continuous improvement.
Impact on Business
The adoption of Zoho Backstage brought about a transformational change in Shree Eventsโ operations:
1. Increased Efficiency: By consolidating various tools into one platform, Shree Events significantly reduced the time and effort required for event management. This efficiency enabled the team to focus more on strategic planning and client interactions.
2. Enhanced Client Satisfaction: With a more organized and professional approach, Shree Events was able to meet and exceed client expectations consistently. The customizable solutions provided by Zoho Backstage allowed them to tailor their services to the unique needs of each client.
3. Higher Engagement and Attendance: The integrated marketing tools and engaging event apps led to higher attendance and greater participant engagement. The ability to provide real-time updates and personalized experiences enhanced the overall attendee experience.
4. Improved Financial Performance: Streamlined processes and better sponsorship management resulted in increased revenue. Additionally, the comprehensive analytics helped in identifying profitable events and optimizing resource allocation.
5. Stronger Competitive Edge: By leveraging cutting-edge technology, Shree Events positioned itself as a leader in the event management industry. Their innovative approach attracted new clients and retained existing ones, ensuring steady business growth.
Case in Point: A Successful Corporate Conference
One notable success story post-implementation was a large-scale corporate conference organized for a multinational company. Utilizing Zoho Backstage, Shree Events created a dynamic event website and a user-friendly event app. The ticketing and registration process was seamless, with real-time updates provided to attendees through the app.
The marketing campaign, powered by Zoho Backstageโs tools, reached a wide audience, resulting in record-breaking attendance. The exhibition management feature ensured a well-organized exhibitor experience, with all booths allocated efficiently and lead retrieval tools in place.
Post-event, the analytics provided valuable insights into attendee behavior and engagement, allowing Shree Events to provide a detailed report to their client. The success of this event not only reinforced Shree Eventsโ reputation but also led to a long-term partnership with the multinational company.
Conclusion
The adoption of Zoho Backstage revolutionized Shree Events Pvt. Ltd.โs approach to event management. By integrating various aspects of event planning and execution into a single, comprehensive platform, the company achieved greater efficiency, enhanced client satisfaction, and improved financial performance. This case study of Shree Events demonstrates the transformative power of Zoho Backstage in the competitive world of event management, showcasing how technology can drive business success.
Which platform do you wish Zoho Backstage would integrate with?
CRM systems
Email marketing tools
Social media platforms
Other (please specify)
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